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What are general production rules?

The not-so-fun rules that keep the fun stuff on track 🎬✨

Written by Yoko Hargreaves
Dont Follow Rules GIFs - Find & Share on GIPHY

When filming and editing your content, there are a few important rules to keep in mind. They make sure we have the right permissions to use everything in your video, and that it's ready for our editors to work with 📹✨


📋 What can I feature in my video?

✅ You can feature:

  • Bus stops, outside stations, or inside parked cars

  • Public spaces where other people aren't identifiable

  • Products with logos covered or cropped out

🚫 Please don't feature:

  • Public transport, stations, or anyone driving

  • Public places (cafés, shops, offices) without permission

  • Other brands' names or logos

  • Swearing, alcohol, nudity or anything offensive

  • Artwork you don't have permission to use

  • Footage shot with TikTok or Instagram's in-app camera


🔊 Audio: can everyone hear you?

Most people watch on their phone, often with the volume low. If your voice is too quiet, viewers scroll past before they hear what you have to say.

How to get it right:

  • Film somewhere quiet, with your phone or mic close

  • Your voice should always be louder than music or SFX

  • Boost quiet clips in your editing app

💡 Quick test: Before you export, play your video on your phone speaker at a normal volumes. If you have to turn it up to hear yourself, it's too quiet.

📱 Safe zones: is your text visible?

Social apps cover the edges of your video with buttons and captions. When text sits in those area (outside the safe zone), our editors have to move or rebuild it.

How to get it right:

  • Keep text, products and key moments in the centre

  • Leave clear space at the top and bottom of the screen, and along the right-hand edge where the like, comment and share buttons sit

Ramdam for Creators

💡 Quick test: Post it privately to your own account and check that nothing important is hidden behind the app's buttons.

✨ Text, overlays and sound effects: can we still edit it?

We love creative edits! Text overlays, graphics and sound effects can really bring your video to life, so go for it in your final edit.

Just keep in mind that brands often ask for tweaks. For example, they might want a different font or their own brand colours. If it's baked in, we can't change it.

That's why your clean edit matters: no text, overlays, music or SFX (voiceover is fine).

How to get it right:

  • Always upload a clean edit alongside your final edit

  • Double-check your clean edit really is clean. A stray caption or sound effect means we can't use it

  • Keep text simple and easy to read, so it can be recreated if the brand asks for changes


✅ Before you upload

Watch your final edit one last time and check:

☐ I can hear my voice clearly on my phone speaker at normal volume

☐ All text and key visuals sit inside the safe zone

☐ My clean edit has no text, overlays, music or sound effects

☐ Nothing from the "Please don't feature" list appears in my video

Need a hand? Message us through the chat bubble on the platform or email community@vidsy.co, and the Community Team will help you out 😊

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