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What are general production rules?

The not-so-fun rules that keep the fun stuff on track 🎬✨

Written by Yoko Hargreaves
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When filming your content, there are a few important rules to keep in mind to make sure we have the right permissions to use everything in your video 📹✨


🚫 Please don't feature:

  • Anything filmed on public transport, inside stations, or anyone driving a vehicle

  • Recognizable public locations (such as restaurants, cafés, offices, or shops) unless you've been granted permission to film there

  • Brand names or logos other than the brand you're creating content for

  • Profanity or swearing

  • Content filmed using TikTok or Instagram's in-app camera

  • Alcohol

  • Artwork that you don't have permission to feature

  • Nudity or anything that could be considered offensive

✅ You can feature:

  • Locations outside stations, at bus stops, or inside parked cars

  • Public spaces where the focus remains on your subject and other people aren't identifiable (for example, showing feet, backs, or blurred background figures)

  • Non-branded products or items where logos have been covered, cropped out, or hidden


🎬 A few extra production tips:

(1) On-screen text & overlays
Feel free to add text overlays if they help tell your story. Just remember to upload a clean version too.

(2) Audio
Make sure any recorded audio is clear, balanced, and easy to hear.

(3) Safe zones
Keep important text, products, and key visuals away from the edges of the screen so they aren't covered by platform UI elements.

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