There are two types of briefs: CGC and Remix. These are indicated on the brief image, and within the brief.

CGC

Think TikTok and Instagram Reels. We’re talking about video content that combines creative storytelling, brand strategy and live action to create authentic video creative.

Key skill sets of content creators we’re looking for:

- Experienced shooting and editing for social.

- Confident and genuine in front of camera.

- Comfortable conceptualising killer creative ideas.

Remix

Turn up the style by remixing existing brand assets – videos, images, texts and graphics – into new creative concepts and video ads for platforms such as YouTube, Meta, TikTok and e-commerce.

Key skill sets of content creators we’re looking for:

- Confident using Adobe After Effects.

- Talented bringing still assets to life with dynamic and clear motion.

- Skilled at editing a story together.

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